Every fashionista out there knows what her own favorite designer labels are. But is there a real, definitive list of the hottest and most in-demand brands on the market? Business of Fashion and Lyst decided to find out, and ranked 12,000 companies to weigh their respective sales, search, and consumer perception. Below, we take a look at the 10 top fashion brands kicking off that list – and their hot social media accounts.
Balenciaga’s brand popularity has absolutely soared in 2017, and with exciting collaborations (like the SINNERS collection and exclusive SSSENSE sneakers) it’s no surprise why.
The high-fashion label is a trendsetter in terms of in-demand street styles. For example, Balenciaga’s Speed Trainer was reported to be the most-wanted sneaker in the world. So of course, the label nabs the top spot on this hot brand list.
For this year’s list, Gucci has fallen one spot off the reigning top. But not being number one is not an indicator of any loss of popularity. Fans of the label love the artistic direction recent collections have been headed in – including a recent turn into home furnishings and new beauty products.
Off-White is having an incredible year, thanks to some buzzed-about collaborations like founder Virgil Abloh’s partnership with Nike. The brand jumped up 31 spots on this annual trending list and took Kanye West’s Yeezy collection’s spot – which is major. Expect more great things to come from this label!
Vetements made headlines for choosing to ditch the traditional runway show route and instead embrace the see now, buy now world of social media. Plus, the brand made it a point to create wearable looks rather than the kind of outfits we see in expensive catwalk events. It’s all clearly working – especially among the Millennial and Gen Z fans this hot list is tracking.
A little bit of classic French fashion and a touch of modern edge defines Givenchy’s latest showings, which can explain why the label remains so popular. After all, who wouldn’t want to dress like a Parisian street style star?
Valentino has held a steady popularity over the past few years, after being reinvigorated from a classic couture house to a street style-savvy brand that attracted younger generations.
7. Saint Laurent
Saint Laurent also keeps a steady place on the trending list, even after making changes following Yves Saint Laurent’s death in 2008. When you see the brand’s latest ad campaigns and runway shows featuring celebrities and models like Zoe Kravitz, Kaia Gerber, and more, you’ll see how the label has kept up its cool factor.
8. Stone Island
Menswear street style brands like Stone Island are so hot right now, they pushed heritage labels like Fendi and Prada out of the top 10 in this year’s trending Top Fashion Brands list. Celeb fans like Liam Gallagher and Drake definitely played their part in making this label huge.
If Drake helped Stone Island’s popularity rise to new levels, then Skepta can be credited for boosting Moncler’s image in 2017. The luxury Italian outerwear brand was founded in 1952, but it has managed to stay fresh and modern through chic editorial and celebrity partnerships.
10. Raf Simons
Raf Simons has a history working with brands like Jil Sander and Dior, but his dedicated menswear fanbase has really amped up as he has created modern, fashion-forward street and work garments that match the current casual workplace.
More trending designer news.— Richard Editorial Staff